Monthly Archives: February 2018

Act Like A Chef When Developing Products


The goal of product development is to create a “recipe” for producing a product[i], a final result that is sold to customers. The recipe for a tangible product would specify the ingredients, the materials and components to be used. The steps of the recipe use specific amounts of ingredients with specific methods requiring certain labor, […]

Are the best product ideas internally or externally developed?

where do the best ideas come from

Client question: Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources? (Poetz and Schreier 2012) (1) , reviewed past academic literature and conducted a study to answer this very question. Arguments range from “A truly creative product idea is outside the scope of […]