Monthly Archives: February 2018

Act Like A Chef When Developing Products


The goal of product development is to create a “recipe” for producing a product[i], a final result that is sold to customers. The recipe for a tangible product would specify the ingredients, the materials and components to be used. The steps of the recipe use specific amounts of ingredients with specific methods requiring certain labor, […]

Are you a mad scientist?


Do you ask yourself this question…’Am I a mad scientist*?’ when your project has doubled in cost, the feature set is stripped beyond recognition, and it no longer meets original customer requirements since they’ve changed numerous times during the project? And to top it all off, you’re experimenting and trying to solve an important problem […]

Are the best product ideas internally or externally developed?

where do the best ideas come from

Client question: Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources? (Poetz and Schreier 2012) (1) , reviewed past academic literature and conducted a study to answer this very question. Arguments range from “A truly creative product idea is outside the scope of […]