About Us

Over the last 15 years of consulting at Strategy 2 Market, Mary and Kathy have witnessed the pressures and daily frustrations with existing product development processes. Common themes across many companies included: missed launch dates, missed sales goals, internal conflict, budget overruns, and the wrong products released to the marketplace. Often, the most common stressor was a feeling of uncertainty: Are we doing the right thing?

Mary and Kathy went on a mission to improve the product development process by addressing uncertainty and risk head-on.

They developed a process called Exploratory PD, that ultimately drives down and manages the biggest product development uncertainties and risks.

Out of this process they developed the Business Fit Framework® (BFF) software tool. They recently received a grant for the BFF in 2018 from the NSF STEM I-Corp program sponsored by the University of Chicago.

Mary and Kathy are both graduates of the Booth School of Business at the University of Chicago. Kathy also received a MS in statistics from Carnegie Mellon University.

Mary Drotar and Kathy Morrissey, Co-founders

Meet our University of Chicago Interns

Erica Lin: Mathematics and Economics, Alexander Dean: Computer Science and Economics, Jarvis Lam: Physics and Computer Science, Jack Vogel: Philosophy