Category Archives: Business Fit Framework

What Does Decentralized Decision-Making Really Look Like?

lead, asking questions

An approach to leading teams is “leading by asking questions.” Think of it as the leader owning the questions and the team owning the answers . The leader is not expected to have all the answers but to ensure the team gets to a solution.

Strategy and Uncertainty

uncertainty, strategy

The first step in making your strategy adaptable to uncertainty is to identify current assumptions, the kinds of uncertainties to monitor and establish a feedback mechanism.

The Multiple Personalities of Risks

risk, uncertainty

In everyday conversation we tend to think of “risk” as something negative to be avoided, and “assumption” as something we believe or find acceptable. Such generalities can get confusing, so Strategy 2 Market developed a cheat sheet for risk terminology.

Why Large Organizations Can’t Act Like a Startup

flexible product development, uncertainty and risk

How can established organizations be more nimble and adaptable? This is where entrepreneurial techniques, like experimentation and Exploratory PD, can be leveraged.

Uncertainty and Risk in Product Development

decision-making, behavioral economics

One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty.

Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]

The Business Fit Framework Integrates a Portfolio View

keep track of uncertainty and risk in product development portfolio

Strategy 2 Market announces a newly released risk profile portfolio view feature in the Business Fit Framework (BFF) software tool.  Keeping track of uncertainty and risk across product ideas in a portfolio view is imperative when your senior management team needs to decide on what product idea to choose, prior to spending millions of dollars. […]