Use Case of the Business Fit Framework®

The Problem

  • Lack of a unified view of the product idea across different disciplines/departments

  • Unexpected competitive threats and disruption

  • Major delays to the marketplace

  • Inability to kill unsound projects

  • Product development cost are out of control, including wasted resources

More than 50% of products fail in the marketplace

The Four Step Solution

step 1

Step 2

Step 3

Step 4

The Outcome

  • A unified view of the product idea across different disciplines/departments with buy-in

  • Ability to react to unexpected competitive threats and disruption

  • Speed to market

  • Ability to kill projects quickly

  • Product development cost are in control and resources are optimized

     

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