Use Case of the Business Fit Framework®

The Problem

  • Lack of a unified view of the product idea across different disciplines/departments
  • Unexpected competitive threats and disruption
  • Major delays to the marketplace
  • Inability to kill unsound projects
  • Product development cost are out of control, including wasted resources
More than 50% of products fail in the marketplace

The Four Step Solution

step 1
Step 2
Step 3
Step 4

The Outcome

  • A unified view of the product idea across different disciplines/departments with buy-in
  • Ability to react to unexpected competitive threats and disruption
  • Speed to market
  • Ability to kill projects quickly
  • Product development cost are in control and resources are optimized

     

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