NSF STEM I-Corp Recipient
Kathy Morrissey and Mary Drotar, Co-founders of the Business Fit Framework and Strategy 2 Market, received a grant from the National Science Foundation (NSF) Innovation Corps (I-Corp) for their research in uncertainty and risk in product development. In particular, this research focuses on the new Business Fit Framework® (BFF) software tool, which incorporates behavioral economic principles to improve team decision-making. It helps product development teams identify, manage and track the reduction of risk and uncertainty. Artificial Intelligence and Predictive Analytics is also being integrated into the tool.
This grant is sponsored by the University of Chicago and supported with funding from the NSF. The I-Corps program is specifically designed for participants working on projects related to the STEM fields.
A major component of the research involves interviewing top innovation leaders across multiple disciplines (R&D/Engineering, Product Management, Marketing etc.), industries (Medical Device, Insurance, Industrial, Telecom, Food/Beverages, CPG, CE etc.), and ranks (entry level to CEOs). These interviews provide valuable insight into the most effective ways to drive down uncertainty and risk in product development.