Reduce Product Development Failure & Pursue Risker Higher Return Projects
More than half of products fail in the marketplace. The reason for failure is risk and uncertainty*
These are the mishaps we have seen over the years:
- Companies having a hard time keeping up with continuous change in technology, competition, regulations…etc.
- Products languishing in development for months or even years since the technology is new and evolving
- A company creating a new product that the existing sales channel cannot sell
- A company creating an elegant solution that the customers are not interested in buying
Our unified software platform enables companies to de-risk and successfully develop innovative products. Ultimately leading to reduced product development cost.
The Business Fit Framework value proposition is to help companies prevent product failure and to confidently pursue riskier higher return projects.
*An internal study conducted at a $10B pharmaceutical company found that the biggest correlation to product failure was uncertainty and risk.