The Business Fit Framework’s value proposition is to help companies reduce product uncertainty and to build confidence in the pursuit of riskier, higher-return projects.
At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of Chicago, Mary Drotar and Kathy Morrissey, Co-Founders of Strategy 2 Market, presented research involving multiple industries, ranks and disciplines in mid and large-cap companies.
One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty.
Understanding your business model is crucial for evaluating the ability of the company to support a new product idea.
Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]
This article describes that groups of people and computers combined will be able to provide collective intelligence, sometimes referred to as “cyber-human.” What relation does this have to improving product development? There is an excellent article by Thomas W. Malone in the latest MIT Sloan Management Review (Summer 2018), called “How Human-Computer ‘Superminds’ Are Redefining […]
Agent Wigglesworth of MI6.21576 is in pursuit of Business Fit Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46). Watch the video. Mary Drotar and Kathy Morrissey are Co-Founders of the Business Fit Framework® (BFF) business intelligence software tool. The BFF received a National Science […]
A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is supported by the 2013 Comparative Performance Assessment Study conducted by the PDMA Research Foundation. The study states, “The use of formal, structured processes may have reached its potential and companies are now testing the use […]
Mary Drotar and Kathy Morrissey of Strategy 2 Market announced the release of 1.0 of the Business Fit Framework® (BFF). The BFF is a business intelligence software tool founded on behavioral economic principles that improves team decision-making and leads to product success. Business Fit Framework 1.0 includes the identification, evaluation, prioritization and tracking of product […]
Agent Wigglesworth of MI6.21576 is on a mission to find out more about the Business Fit Framework (BFF). He heard about the BFF across various communication channels, and he visits the Strategy 2 Market office to learn more. Watch this hilarious spoof video series. We recently released Episode 1 of this 3-part series. The other […]