Tag Archives: uncertainty

Strategy and Uncertainty

uncertainty, strategy

The first step in making your strategy adaptable to uncertainty is to identify current assumptions, the kinds of uncertainties to monitor and establish a feedback mechanism.

The Multiple Personalities of Risks

risk, uncertainty

In everyday conversation we tend to think of “risk” as something negative to be avoided, and “assumption” as something we believe or find acceptable. Such generalities can get confusing, so Strategy 2 Market developed a cheat sheet for risk terminology.

Uncertainty and Risk in Product Development – Strategy 2 Market Presents NSF Findings from Interviewing 100 Innovative Leaders

uncertainty and risk, product development

At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of Chicago, Mary Drotar and Kathy Morrissey, Co-Founders of Strategy 2 Market, presented research involving multiple industries, ranks and disciplines in mid and large-cap companies.

Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]

The Business Fit Framework Integrates a Portfolio View

keep track of uncertainty and risk in product development portfolio

Strategy 2 Market announces a newly released risk profile portfolio view feature in the Business Fit Framework (BFF) software tool.  Keeping track of uncertainty and risk across product ideas in a portfolio view is imperative when your senior management team needs to decide on what product idea to choose, prior to spending millions of dollars. […]

Agent Wigglesworth Strikes Again in Part-2 of the Business Fit Framework Video Series

Agent Wigglesworth Tracks Down the Business Fit Framework

Agent Wigglesworth of MI6.21576 is in pursuit of Business Fit Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46).  Watch the video. Mary Drotar and Kathy Morrissey are Co-Founders of the Business Fit Framework® (BFF) business intelligence software tool. The BFF received a National Science […]

Agent Wigglesworth Spoof Video is Released With the Help of University of Chicago Interns

Agent Wigglesworth of MI6.21576 is on a mission to find out more about the Business Fit Framework (BFF).  He heard about the BFF across various communication channels, and he visits the Strategy 2 Market office to learn more.  Watch this hilarious spoof video series.  We recently released Episode 1 of this 3-part series.  The other […]

Heading into Beta with the Business Fit Framework Business Intelligence SW Tool

business fit framework - business intelligence software

The Business Fit Framework® (BFF) is a business intelligence software tool for making better product development decisions. The BFF moves into beta testing this week. Mary Drotar and Kathy Morrissey of Strategy 2 Market received a National Science Foundation (NSF) STEM I-Corp grant through the University of Chicago in 2018 for the BFF. A requirement […]